See on Scoop.it - Urban Life
City blogging is a great tool to share ideas around the world toward better urban futures, but it’s also a potent tool for hyper-local community development.
See on popupcity.net
94% of local users have looked for local information
-90% have taken action as a result
-70% connected with the business
-66% visited the business
-36% made a purchase
-23% told others about it
58% search for local info at least once a week
27% search for local info daily
Source: Google-Ipsos Q1 2012, n=1,000 US adults
That’s how we do directions in London town.
Today a growing number of cities and counties are embracing social technologies to create “Smart Communities.” According to the World Foundation for Smart Communities, these are communities that make a “conscious effort to use information technology to transform life and work within a region in significant and fundamental, rather than incremental, ways. This transformation is beneficial to the community and attracts local participation and cooperation among community groups, government, business and education.”
A print ad that doubles as a 45.
“Budweiser has released a vinyl single that’s quite a bit cooler than your average 7-inch. To promote its partnership in Brazil with Black Eyed Peas frontman Will.i.am, the Anheuser-Busch InBev brand pressed his new song “Great Times” into a vinyl magazine advertisement playable on any turntable.”