National Brands Expect Big Returns on Local Ad... →
heretoendtheshow: It’s all about strategy these days. Non targeted massive media buys don’t fly anymore. More cross platform planning and strategy = less waste and greater return. As the author points out local and targeted advertising is anecdotally where the biggest ROI is but “Measuring brand impact locally remains a challenge: 25% of advertisers in North America reported an inability to...
Media Street Marketing →
Media Street Marketing, local online marketing for business owners and brands.
Media Street App feature update: local weather now... →
Local weather now hooked up to the Media Street app and also to Twitter.
Resources for local businesses (new) →
Find free guides, checklists and brochures from Media Street Apps for local advertising, local online marketing and social media.
10 Ways Marketers Are Using the Second Screen (May 2012)
Pinpoint Ad Agency: Mobile to outpace desktop... →
pinpointadagency: By Lauren Johnson April 20, 2012 Mobile local search is on the rise With consumers using their handsets as the main way to look up information while on the go, mobile local search is expected to exceed desktop search for local information in the next three years, according…
Are You Hot or Not? Local Search is on Fire →
johntabita: The proliferation of mobile devices—particularly smart phones—has caused local search to increase exponentially over past the few years. That’s good news for local businesses.
Local search and weather now on Kingsroad.co.uk →
If you’ve been following the progress of the website since the first version was released, you will have noticed that it is changing regularly with new updates. Recently we added two more new features to Kingsroad.co.uk; local weather and local search.
Test - Resources for local businesses and clients →
New resources section on Media Street Apps for local businesses and clients.
How valuable is word of mouth? →
Identify the customers who bring in the most referrals. Then capitalize on that knowledge.
Media Street Apps shortlisted in Media Pioneer... →
Local newspapers' crisis →
A pillar of localness is crumbling. Perhaps the new entrepreneurs will restore it but, for the time being at least, the real losers from the financial folly of the past decade are communities up and down the country which are now worse informed than a century ago, a depressing outcome in what is supposed to be the age of information overload.
Mad Men returns! →
Can Advertising Survive Digital? Yes—By Leaving ‘Mad Men’ Behind