Jonathan Lloyd


Factual Aims to be Framework for Local Offers

Open data platform Factual continues its expansion into the local market. The new “monetize API,” as the company is calling it, helps connect developers–and their users–to coupons, table bookings and other referrals to local places. The developer, in turn, gets a cut of whatever Factual earns from the deal. The addition to the Factual Places API comes with four launch partners, including the two most popular daily deal websites.